Research to venture
Read the research signal, interpretation, formation choices, and outcomes behind each focused venture story.
The case-study library
3 available stories. Each one keeps the research signal connected to the venture decision it informed.
A proposed venture story about a narrow operating system for the repeatable coordination work that small service businesses still manage through inboxes, templates, and memory.
Read the storyA proposed venture story about the gap between the data lean B2B teams already collect and the decisions their leaders still struggle to make each week.
Read the storyA proposed venture story about narrowing a broad wellness category to one audience, one hero product, and one clear reason to return.
Read the story